E-commerce Command Center
Last 30 days
SAMPLE DATA
Revenue (30d)
$84.3K
▲ 12%
Orders
1,420
▲ 6%
Conversion
2.4%
▼ 0.3 pt
Avg order value
$59
▲ $6
Return rate
6.2%
▲ 1.1 pt
Repeat buyers
38%
▲ 2 pt
8-week performance
Revenue & conversion
Weekly revenue (left, $K) vs. conversion rate (right, %)
Products & traffic
Top products by revenue
Last 30 days
Revenue by channel
Where sales come from
Funnel & returns
Conversion funnel
% of sessions reaching each step
Return rate by product
Flag the outliers
🤖 Insights
Revenue up 12% — driven by a higher average order value, not more traffic.
Conversion slipped 0.3 pt; the drop-off is concentrated at mobile checkout.
Top 3 SKUs are 38% of revenue; the Trail Jacket's return rate spiked to 14%.
✅ Recommended actions
Audit and streamline the mobile checkout flow.
Fix the Trail Jacket listing (add a clear sizing guide).
Lean into email & repeat buyers — your most profitable channel.
🗄️ Data sources
Store platform (Shopify / Woo) — orders & revenue
Web analytics — sessions, funnel & conversion
Returns / RMA system — return reasons
📐 Definitions & methodology
Conversion = orders ÷ sessions
AOV = revenue ÷ orders
Return rate = returns ÷ orders
Built by Advanced Timing Co. · advancedtiming.ai · Sample data for demonstration.
